Brands defying the fast-fashion era are stepping into their confidence and making their mark in the fashion world. The majority of retailers at The Village are proudly Australian owned and designed, with many even using homegrown fibres and materials across their collections.

One brand that stands apart however is Fella Hamilton. Owned, designed and manufactured right here in Australia, their dedication to locally-inspired and created fashion stands out for all the right reasons.

Beyond Fella Hamilton, several other iconic retailers are making significant strides in local production and sustainable innovation. Country Road has brought select production back to home soil, including their reissued 90s Heritage Sweater, which is crafted from 100% Australian cotton and manufactured entirely in Melbourne. Furthermore, their Towards Circularity range pioneers the use of recycled cotton sourced from factory off-cuts.

Similarly, Decjuba’s ‘Future’ initiative focuses on ethical partnerships and measurable environmental goals, ensuring their design vision remains grounded in local values. Blue Illusion also continues to champion the industry with a dedicated selection of garments featuring premium Australian Merino wool.

Other iconic Australian designed brands to support at St Ives Shopping Village include: Cable Melbourne, Carolina, Gazman, Ghanda Clothing, Rodney Clark, Sportscraft, Sussan, Trenery, Witchery, Yarra Trail & The Ark Clothing Co.

Support our incredible local brands and feel good about investing in home-grown talent this season.