What a remarkable and wonderful year it’s been at Fella Hamilton, as the fashion label proudly celebrates its 55th anniversary this year.

Join the team on two special days at the St Ives Shopping Village to commemorate this significant milestone!

Established in 1969 with a simple terry towelling turban, the Fella Hamilton brand we know today was born. From those modest beginnings, Fella Hamilton embarked on a mission to create stylish, high-quality clothing, with a focus on Australian-made products whenever possible.

Guided by a vision of fashion that is comfortable, well-fitting, and timeless, Fella ensured that style was never compromised for the mature woman.

“My mother exuded style and charisma, always looking terrific,” David Hamilton said. “Her choice of clothes, make-up and healthy lifestyle all contributed to her fashion designs for women, a vision that remains strong today.”

At Fella Hamilton, every customer is valued and treated with the utmost care, respect, and personalised attention. This dedication is precisely what Fella envisioned when she founded the label, which has been adored by countless women over the years.

As this iconic brand continues to flourish across Australia, now with 34 stores—including St Ives Village, a fixture for fifteen years—this year is perfect time to celebrate.