North Shore Mums loves to support local businesses, and women in business. Their regular Business Spotlight featured our very own Tanya Prischl from Elan Jewellers, from how it began to how modern mums are handling family and a career.
Tanya, tell us a little bit about yourself: I have been a jeweller for 19 years and met my husband working as an apprentice at his family’s jewellery store. We have three energetic boys and live on the North Shore and love being a part of the community through work, school and sport.
Frank (my husband), Thomas (my brother in law) and I opened Elan Jewellers in 2019 in St Ives Shopping Village. It had been a dream of ours to open our own store. We all have unique skills and work together to create beautiful pieces. Frank and I are both jewellers and Thomas is a gemologist and cad designer.
What did you do before you launched your business? Frank and Thomas are 3rd generation jewellers, so jewellery definitely runs in their veins. We all worked together at their family’s jewellery business on the North Shore where we gained experience in all aspects of building a successful retail store.
What makes your business different? We have our workshop on the premises, and with our combined skills, we create every individual piece of jewellery with precision and care. We work with the customer to design and make the perfect gift or remodel something for themselves creating a personalised experience.
What inspired you to start your business? After working in a family business it was time for us to venture on our own and create our own identity and brand. Elan is a french word meaning energy, style and enthusiasm: our jewellery is made with elan.
What services do you offer? We repair, remodel, create new pieces, valuations, rethreading, clean and polish jewellery, watch batteries, and watch repairs. We are open 7 days a week.
What do you enjoy most about your work? I love being creative and working with customers to create unique and special pieces of jewellery for them to have forever. I also enjoy repairing and restoring old jewellery giving it new life.