Local label Rodney Clark is synonymous with quality. We chat to marketing manager Liz Maynard about the brand’s classic look and latest collection.
What’s the Rodney Clark brand all about?
We understand fashion isn’t just about the look, but an impeccable fit, feel and quality, which are never compromised… the brand has acquired a very loyal customer base who appreciate the Rodney Clark essence, the extensive range of labels and the boutique shopping experience.
Sum up the look in five words?
Stylish, sophisticated, accessible, contemporary and fashionable.
What are some of the key trends for AW ‘14?
Spots with stripes, monochrome tones, classic coats, contemporary knitwear, suede and faux fur.
What’s special about the latest collection?
The versatility of the collection and the ability [for customers] to update their wardrobe staples with trend pieces.
What are your top picks?
The slim-leg miracle jean is a classic piece and favourite of the Rodney Clark customer. Along with the standard colours, it’s available in pink, red and oat.
Can you give our readers some styling tips for the latest collection?
It’s all about layering and accessorising to create to a contemporary, stylish look.
Rodney Clark in-store style expert, Kathy Lynch, shares her top tips for putting together the perfect outfit.
“We have a smart casual range. The mix of clothes can take you from the office to going out, depending on how you put them together. And that is what we love doing here, wardrobing. You can take a basic white shirt and turn it into a ‘wow’ shirt by the accessories you add.
“So many women don’t know how to mix and match. That’s where you can take a capsule of clothes and turn it into a month’s worth of outfits.
“It is a very colourful winter. Red is featured strongly and it goes together with neutrals and blue. You can then add a colourful scarf. The draped knit cardigan is great… wear it loose, belt it or attach on your shoulder with a brooch.”
Visit Rodney Clark at the Village to discover the latest collection.